The Effect of Brand Awareness in Business to Business Firms on Purchase Intentions

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Cairo University Faculty of Commerce Business Administration Department Semester 2011/2012 The Effect of Brand Awareness in Business to Business firms on Purchase Intentions. A Research Proposal by: Ahmed Maged Mohamed Fouad Nofal Table of Contents 1. Introduction:.................................................................................................................. 3 2. Theoretical Background: .............................................................................................. 7 3.1. Purchase intentions: .............................................................................................. 8 3.2. Business to business firms..................................................................................... 9 3.3. Brand awareness and Business to business firms...................................................9 3.4. Importance of brand awareness for business to business firms............................11 3.5. Call for future research........................................................................................12 3. Research Problem: ..................................................................................................... 14 4. Research Objectives:................................................................................................... 14 5. Research Questions: ................................................................................................... 15 6. Research Importance: ................................................................................................. 15 7. Research Methodology:...............................................................................................16 8.6. The Ideal Research Methodology.........................................................................16

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