The Creative Culture at Google Incorporation

3421 Words14 Pages
The Creative Culture at Google Incorporation [Pick the date] Table of Contents Introduction 3 The Culture at Google Incorporation 4 The importance of Entrepreneurial and Intrapreneurial revolutions 5 The study of opportunities and innovations in the Information Technology sector (SWOT Analysis) 7 The creative ideas of Google Incorporation fostering Intrapreneurship in the Company .10 The Future ahead for managing creativity and Innovation 12 Recommendations 13 Conclusion 14 References 15 Introduction Sergey Brin and Larry Page were the two prominent founders of Google incorporation who established the company in the year 1998 in Menlo Park California. This new establishment was the resultant of innovative and creative idea of managing and systematically organizing the world’s information, so that it is useful and universally accessible to the internet users worldwide. The effective search engine facilitated by the company which had simple design and useful results soon became the core competency of the Google’s business. The Company further continued its creative and innovative journey by establishing innovative advertising systems that fetched it additional revenue. The creative products such as Google AdSense and AdWords became the prominent part of its successful advertising innovations. The creativity and rich people culture of the organization has facilitated development and growth of entrepreneurial culture in the organization that has supplemented the growth and development of the overall information technology sector. These innovations and creative concepts introduced by Google incorporation in the Information Technology and communications sector have resulted in creating competitive advantage to the company in its industry. The further paragraphs of this report examines this creative and innovative journey at Google

More about The Creative Culture at Google Incorporation

Open Document