The Cost Of Real Bottled Water

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Language Analysis ‘The real cost of bottled water’ In the article ‘The real cost of bottled water’, that appeared in The Sunday Age, 19 August, 2007, the writer argues that the process of producing bottled water for Australian’s is exceedingly expensive. The writer uses a reasonable and an authoritative tone to encourage the reader that the world’s most precious resource is being wasted and spent heavily on to produce bottled water when we can get it for almost nothing. Throughout the article, the writer uses various persuasive techniques in order to convince the reader to cut down on buying bottled water due to the expenses involved in producing it. These techniques include repetition, expert opinion, evidence, emotive image, rhetorical question and inclusive language. The writer uses repetition many times within the article. The use of repetition when the writer states the word “Precious” several times convinces the reader that oil is incredibly valuable and shouldn’t be wasted anymore than it already is being wasted. It makes the reader feel that oil is an important factor to the world and is too valuable to be wasted on plastic bottles of water when people are already provided with it by means of pipes. Another use of repetition within the article is when the writer states the word “Squander”. This makes the reader feel a sense of guilt that they are wasting water for useless purposes and the effects that it has to the world by people wasting it. Repetition of high numbers such as “314,000” and “$9000” are used within the article to constantly remind the reader of the expensive costs of bottled water and to convince them to agree that the process of packaging and shipping bottled water is too expensive. This also adds emphasis to the title of the article to prove the writers point. Other words that are repeated to remind the reader of the writers
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