Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
 First, large variety of unique items attracts large volumn of minority tastes. The larger availability of choice, the greater the chance that will be able to tap potential demand for minority tastes  Second, internet business with the low distribution and inventory costs allows them to access the global market and earn significant profit out of selling small volumes of hard-to-find items to many customers. It also help to centralize the inventory in order to minimise the delivery cost directly from warehouse to the end-user.  Third, low cost for searching relevant products due to the wealth of information sources available online and therefore people can easily and quickly find what they want. Intermediaries such as ebay shows that there are sellers of any number of weird, wonderful and obscure items who find buyers
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
This revolutionary way of communication can help build relationships and bonds between people. This fast speed of communication will also help one broadcast them self, and allows them to do it almost as soon as whatever they are broadcasting took place. This new way of communication can only make the world a better place, by linking people together and telling them what they need to know as quickly as possible. Building relationships on the internet is dangerous. Anyone can be behind the computer you are engaging with.
Is the internet a good influence on advertisements? Thinking ahead, advertisements have a massive impact on reality. Chiat states that at times, a person believes that advertisements are imaginary and not real, but it is the media that introduces the new inventions and creations that arise across the world. Moreover, there is nothing worthless in the world. The information that is shown in advertisements is truthful as it corresponds to the features of a product, and sometimes demonstrates the specialty of particular products than others.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
Additionally, multiple new high-performance servers would have had to be bought in order to sustain the exponential increase in the database. Overall, despite the difficulty of this technique, it has been effective and aided the company in developing their products and increasing their market to a worldwide status. This example may also relate to market penetration, as some users may have already used the service, but have been offered a more suited version of it. This is also useful, as their interest may increase with the increased suitability and specific targeting performed by Google. Users may also increase their usage of this search engine, as they are now able to rely on it to return results that are accurate to their interests
The article, “superhero in the Cubicle” discussed the improvements in the methods communication and how more affective information is shared in a reasonable amount of time and resources. The increase uses and popularity of the Internet has led it into Web 2.0 tools providing the possibilities of technological advancements in communication encompassing collaborative technologies such as social networking, wiki, video conferencing, mash-ups, spreadsheets, and instant messaging. Businesses and individuals can operate more efficiently allowing for more productivity, flexibility, and they ability to share information to individuals, and selective or general groups of any size. These will also allow for businesses to have an alternative to traditional