The Bp-Oil Spill Crisis

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THE BP OIL SPILL - MACONDO BLOWOUT INCIDENT BRIEF By The BP Oil Spill - Macondo Blowout Crisis Brief Professor University University Location Date Introduction This brief aims to investigate the BP Oil Spill in the Gulf of Mexico in April 2010 in regards to proper crisis planning, communication and management to ensure smooth business continuity after such a critical incidence. The notion that crises have a recognisable lifecycle is a constant theme that is quite common in crisis management literature (Coombs 2011). Seymour and Moore (2005) suggest that there are two types of crises: the Cobra crisis and the Python Crisis. The Cobra crisis is a crisis that occurs suddenly and that the company has no chance to foresee. The Python, also known as the slow-burning crisis, on the other hand, is a crisis that develops over a longer periods (Moore & Seymour 2005). British Petroleum, commonly referred to as BP, is a global leader in oil and gas exploration and supply. It was founded in the early 1900s where it was then referred to as the Anglo-Persian Oil Company. This was because it was a company established in Britain and whose main activity was exploring Persian oil fields. The company, which has its headquarters in London, operates in more than 80 countries and employs over 80,000 employees globally. The company aims to be responsible in a competitive environment and be recognised as a powerhouse for progress (BP 2012). At around 10 pm on 10 April 2010, there was an explosion on the Deepwater Horizon oil rig which ended the lives of 11 people, injured over 15 others, and resulted in one of the largest marine oil spills in about 2 decades. The oil rig later sunk after having been aflame for over one and a half days. The spillage was estimated to be over 5,000 barrels in a period of 87 days. The environmental impact of

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