The Body Shop International

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ASSESSMENT 2: INDIVIDUAL WRITTEN REPORT [Weight 20%] OPERATIONS MANAGEMENT [BG011] MASTER OF COMMERCE [January - March 2013] Business Case Analysis: The Body Shop International By: Joyce – Ann Cruz Mayo [001CM712] Supervised by: Randall J. Almquist Presented to The Faculty of the Department of Business Submitted: February 14, 2013 ------------------------------------------------- EXECUTIVE SUMMARY The Body Shop International is considered to be one of the pioneers in promoting ethically sourced products in the modern context, it has a built a strong corporate social responsibility program before it created a household name brand. More often than not, business ethics are often overlooked by entrepreneurs who tend to focus more on marketing, sales, innovating products and earning profits. Ethically running an organization is important but more crucial and sensitive as it can create positive image of the company and at the same time create a serious damage in operating a business. This paper presents how critical it is to operate a company which publicly promotes and presents itself as an ethical or “green” company; this paper also presents how changes in the environment impacts operations practices of an organization. A brief business review is conducted to identify the critical environmental changes which affected and will affect The Body Shop International’s business practices. Selected secondary sources were used, presented and analysed to identify key issues to be able to provide possible steps in addressing the concerns to gain or sustain operational efficiency and maximize competitiveness of the organization. ------------------------------------------------- TABLE OF CONTENTS | Page | Executive Summary | i | Table of Contents | ii | | | Introduction | 1 | The Body Shop Brief History | 1 | Rapid
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