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The Best Food and Beverage Company Essay

  • Submitted by: aikomarie
  • on October 2, 2012
  • Category: Miscellaneous
  • Length: 1,577 words

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Below is an essay on "The Best Food and Beverage Company" from Anti Essays, your source for research papers, essays, and term paper examples.

The Best Food and Beverage Company

PepsiCo is one of the world’s most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker.   The company offers more than 500 beverages and snacks that appeal to every consumer age group and demographic category, spanning every time of the day.   These brands also serve a wide variety of consumer needs, from fun and enjoyment to health and nutrition.   Consumerism remains the single greatest reason for PepsiCo’s continued success.   “Today, PepsiCo is a $29 billion company, employing more than 150,000 people speaking more than 40 languages around the globe.   The company is consistently recognized for its corporate citizenship, philanthropic efforts and diversity programs,” (The Pepsi-Cola Story).   From charitable- giving programs that donate millions “for refreshing ideas that change the world” to funding programs that concentrate on nutrition and activity, PepsiCo is the best food and beverage company in the world.
There is a current great Cola War brewing between PepsiCo and Coca-Cola.   PepsiCo, fueled by smarter and more aggressive advertising campaigns has moved ahead of Coca-Cola in the race.   PepsiCo appointed a new CEO in 2006, Indra Nooyi, who completely changed the game for this company.   PepsiCo started a new strategy: Better- For –You Products.   With the growing concern about obesity in our nation, the company decided to offer an alternative beverage to the market.   The new CEO decided the company needed to focus more on water,

juices, teas and sports drinks.   Pepsi’s top brands in those areas include Aquafina and Gatorade.   The company is betting big on creating healthy foods through its Quaker Oats, Gatorade and Tropicana divisions.   PepsiCo recently began the Global Nutrition Group to deliver breakthrough products.   Nooyi says the new Group “is part of our long-term strategy to grow our nutrition business from about $10 billion in revenues today to...

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