The Benefits of Risky Investment

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The Benefits of Risky Investment How does one play the stock market? What’s the written formula for success? How can we predict the fluctuation of the market in order to come away with the greatest profit? Some stock market players choose to invest in a company based on its past successes or failures, but the fact of the matter is that the stock market can never be truly predicted. Deciding when to buy and when to sell is often a gamble. In the interests of preserving their funds, many people choose to buy low and sell high; they are deterred from the uncertainty of a high-risk market and choose to invest in a company that demonstrates more stability. Although these types of people may minimize their losses, they will not reap the greater profits sometimes associated with investment in a high-risk market (“Risk-Return Tradeoff,” Investopedia). There are two models associated in risky decision-making. The first model emphasizes the value and weight of the outcome. One will calculate the weighted sum of possible outcome values before engaging in their decision. On the other hand is the risk-return model. One will calculate the average return of the alternative or the risky choice and side with the risk-corrected average return (Mohr 265). These methods are associated with the principle of the risk-return trade off. This paper will cover the benefits for a company of engaging in high risk decision-making in the case of Apple Inc. and show why a well to do celebrity would invest in the previously failed social networking website MySpace. The risk-return trade off principle states that high risk is associated with high return, while low risk is associated with low return. High-risk investments do not always turn out to be successful, but low risk investments usually do not even have a chance of a high return. This principle is easy to understand in theory but

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