The Barbie Doll Effect

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THE BARBIE DOLL EFFECT Nearly every girl has had a Barbie doll at some point in her life. I had my first Barbie Doll when I was eight years old. At the time, it was the best thing I had ever seen; she was my most prized possession. I remember running the tiny brush through her long, soft, blonde hair, and dressing her up in lovely outfits. I didn’t really think much about Barbie except that she was a doll that led me to a land of fantasy. Sometimes I tried to design clothes for it, but my poor sewing skills rendered my efforts futile. As I grew up and became more enlightened I realized that Barbie, though a play toy was not really just a play toy. Deep behind the bright smile was a dark mystery about her. The Barbie Doll, a brainchild of the Mattel Corporation, was invented in 1959. It was meant to serve as a toy for kids. Its designer, Ruth Handler had watched her own daughter play with dolls and learned that kids enjoyed giving dolls adult roles; she drew inspiration from the German fashion doll Bild Lilli to create the Barbie doll. Decades later, it has become subject to a number of controversies ranging from its lack of diversity in terms of race to body size; the latter is still a social issue. The Barbie doll has ridiculous body dimensions, with its signature larger than life eyes, swan-like neck, full pointy bust, trim waist-line and incredibly long legs. These attributes have for years been critiqued. Mary Dorsey Wanless, a lecturer at Washburn University, describes her as “hard, inflexible, plastic and unrealistic” (125) because her features do not match the standards of a normal female body. Ironically, Barbie has become a physical role model from whom the fashion industries draw inspiration to create fashion models. Barbie has become the societal ideal for every woman to emulate. Fig.1. Barbie as designed by The Blonds Over the years, Barbie has
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