The Avengers Box Office Analysis

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In its third-weekend roll-out, The Avengers once again pulled in great numbers that kept it in the #1 seat for the third week straight. With two newcomers--Battleship and The Dictator--, the superhero juggernaut earned an estimated $55.1 million over its third weekend, marking the second-highest third weekend gross right behind Avatar which earned $68.5 million back in December 2009. From last weekend record breaking $103.1 million, the pic dropped a decent 46.6% which stands well compared to other superhero titles--Iron Man 2(49.3%), and Thor (55.5%). However, both The Dark Knight's and Spider-man's third-weekend drops were less with 43.2% and 36.9% respectively. However, with its $55.1 million The Avengers domestic cume now stands at a staggering $457.1 million which is the 6th highest gross of all time domestically;right behind Star Wars. What is more interesting is the celerity with which the film reached the $450 million threshold; a record 17 days which surpasses The Dark Knight's 27 day record by a significant 10 day difference. A North American gross above $540 million is guaranteed for Marvel's highest-grossing film of all-time--The Avengers. Internationally, The Avengers also amassed a powerful $56.0 million from 54 territories(95% of int. market) which is a decent drop of 32.5% from last weekend's $93.8 million. The Avengers international haul is now at $723.3 million which is the #7 highest-grossing film of all time internationally. In Latin America, the superhero tent-pole has already earned $171 million, overcoming the total revenue of Avatar and Titanic to become the highest grossing film of all-time in that territory. With this much energy in overseas markets, The Avengers will have no problem passing the $800 million threshold and possibly the $900 million when it is released in Japan. Summing up both domestic and international numbers, The

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