The Advantages and Disadvantages of Celebrity Endorsements

The Snowflake Free Happy Deal Voucher is back due to the new opening outlet at
Paradigm Mall starts from 16th- 18th June 2013 for a limited time only. So do hurry to
Snowflake outlet at only Paradism Mall if you’re near there right now! While stock last!

Sources from: http://snowflake.com.my/2013/happy-deal-snowflake-paradigm-mall/

1. INTRODUCTION a) Advertisement
The title of the advertisement is about the new grand open outlet Snowflake at Paradigm Mall. The advertisement is giving out free Happy Deal vouchers to the early bird with purchase only. The offer is only valid from 16th to 18th June 2013, while stock lasts! The Snowflake is on 2F-K01, Level 2, Paradigm Mall. This source is taken from Snowflake website.

b) Target audience
This advertisement is targeting all types of income level people. Everyone can afford for Snowflake, because the price is affordable. Senior or junior citizens can get it easily from the new grand open outlet at Paradigm Mall. This outlet is place at megamalls, so that customers can get a comfortable place to having it. This venue can help to gain more profit because it is at the centre of the megamall.

2. CONTENT a) Audience * What motivates the audience to buy?
The motive that can push the customers buy is they will get a free Happy Deal Vouchers if they are early bird. Therefore, the new addition of Snowflake Happy Deal family is Coco Ice! There is a refreshing blend of Coco Ice, Coco Jelly, Toraballs, Gula Melaka and an additional topping of the customer’s choice. Coco Ice is available in all Snowflake outlets starting on the 16th June 2013.

* What are the audience’s worries towards the advertisement?
The audiences worry they will cheat by the advertisement that did not show what they need to purchase which type of snowflake to get the free Happy Deal vouchers. They also scare the