Up until that time, clothing trends had largely been set by fashion houses that catered to the adult market and the dress style of young people had simply followed adult fashions. As cinema, television and rock 'n' roll swept the world, however, the youth market clambered to copy the 'style of the stars'. Teenage fashion quickly developed into a huge industry in its own right. During this period, teenagers also had increased buying power. Newly-affluent parents could now afford to give their teenagers generous pocket money, much of which was spent on acquiring the latest fashions.
London’s Carnaby Street was a new fashion wave described as modern in the 1960’s. Rapid growth and success came from the ability to bring key fashion trends to its store for the fashion forward consumers, both men and women. The firm’s product line became more “mainstream” in the 1980s, targeting a larger market, as a result of growth throughout Canada and the move to the United States. Le Chateau then found itself targeting young adventurous women under 21 who enjoyed a Saturday night out, before the reposition in the early 2000’s to market to soccer moms and career focused women who wanted upscale, high quality
Media and Lifestyle The art on the silver screens transcended onto the clothing that woman wore to personify a certain independence. Woman felt stylish and sophisticated even under the unstable economic climate. Technicolor, colored film, was also breaking through, allowing audiences to see the colors that are in style for the season. The color champagne became a red carpet classic for Hollywood favorites such as Jean Harlow and Loretta Young (figs 1-2). Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9).
It was common for people in the late 1960s to handcraft their own clothing, which was often decorated with beads and fringes. Hippies would let their hair grow long and in some cases dreadlocks were worn by both men and women. A major change was the appearance of facial hair for me. Men would usually be expected to be clearly shaven however the hippie fashion allowed men to grown facial hair no matter the length. The Hippie look would be either barefoot or sandals.
For instance “hot” have many different meanings that are considered “cool” in today’s youth society. Adults may know it for its original definition, high temperature or giving off heat, but there are at least ten different slang meanings such as to be sexually aroused; lustful; sexy or attractive. This meaning is by far the most frequently used slang definition for the word “hot”. Young people, who are attracted to someone of the opposite sex, or even the same sex, would refer to them as “hot”, therefore stating their attraction to them. The use of “hot” in this way has been around since the early 1900’s, used in books, newspapers, television commercials, and the
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
Australia’s Social & Culture History In The Post War Period Fashion During the 1960’s there idea of fashion wasn’t very far from today’s point of view towards fashion. The females liked thing like the mini skirt, high boots with a heel, pantyhose, op art dresses and more. While the males preferred things like the wide ties, suits, paisley shirts and more. For hairstyle the almighty Afro was very popular as well as ponytails for girls and crew cuts for boys. Today fashion is very similar between the females but has changed a bit for the males in bit the clothes and hair department.
The popular shades of the time reflected what was going on in the world. Pink was the most popular shade of the 50s. Emerging from the war, pink was worn by women of all ages, and in the 50s, women began to search for a look for themselves. According to Jessica Pallingston, in her book Lipstick, “If we think pink, we think health, youth, sweetness. Pink is about the heart and is seen as a way to read a female’s sexuality or compassion” (Pallingston 98).
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
If you smoke you will instantly have longer lasting breath, higher stamina, and be able to do much more activity than you ever imagined. Also we can advertise cigarettes to adults because smoking does raise your life expectancy by a number of years and who doesn’t want that. Oh and how could I forget that smoking is such a helpful cure for