Test Bank for International Business

6485 Words26 Pages
International Business, 7e (Griffin/Pustay) Chapter 1 An Overview of International Business 1) Olympic sponsorship is best suited for companies that are ________. A) pursuing a niche market B) selling technological goods C) pursuing a worldwide market D) marketing athletic equipment Answer: C Diff: 2 Skill: Concept Objective: 3 2) IBM is considering becoming a worldwide partner for the 2012 Olympics. Which of the following would IBM most likely receive as a result? A) free public relations B) low-cost marketing C) top athlete endorsements D) priority advertising space Answer: D Diff: 2 Skill: Application Objective: 3 3) Cities wishing to host the Olympic Games must do all of the following except ________. A) make facilities commitments B) develop a volunteer workforce C) generate organizational support D) build high-speed rail links between event cities Answer: D Diff: 2 Skill: Concept Objective: 3 4) Which of the following is the LEAST likely benefit to Olympic host cities? A) enhanced media sponsorship B) greater economic growth C) improved infrastructure D) increased tourism Answer: A Diff: 2 Skill: Concept Objective: 3 5) ________ consist(s) of business transactions between parties from more than one country. A) Currency exports B) International business C) Domestic business D) Global ventures Answer: B Diff: 1 Skill: Concept Objective: 1 Learning Outcome: Define the fundamental concepts of international business 6) As an experienced accounts manager for a U.S. firm, Tyrone has worked exclusively with other U.S. firms. However, his employer is expanding overseas, and Tyrone will now be an international manager. Tyrone will most likely need to develop his knowledge in all of the following areas EXCEPT ________. A) cultural differences B) audience analysis C) social customs D)

More about Test Bank for International Business

Open Document