Tesla Swot / Balance Score Card

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Company Analysis and Evaluation Project Tesla Motors (2014), Inc. designs, develops, manufactures, and sells electric vehicles and electric vehicle powertrain components. The company also provides services for the development of electric powertrain systems and components, and sells electric vehicle powertrain components to other automotive manufacturers. It markets and sells its vehicles through Tesla stores and galleries, as well as over the Internet. The company operates a network of 80 stores and galleries in North America, Europe, and Asia. Tesla Motors, Inc. was founded in 2003 and is headquartered in Palo Alto, California. SWOT Analysis Strength | Opportunities | * CEO Elon Musk; proven track record of leadership (Pay Pal, Space X) * Product: fastest and most energy-efficient electric car on the market * Innovative Technology (249 patents) * Positive strategic partnerships * Brand Image (Model S awarded safest car ever, car of the year & most innovative) * The Tesla Stores are similar to the Apple Stores and are an innovative way to market the Tesla cars. * The Tesla-owned Superchargers are, on average, 16 times faster than most public charging stations. | * Growing market * Increasing oil & gas prices * Rising consumer segment * Government support * The charging stations are not standardized. Tesla Motors has the potential to become a car company and an energy company possibly charging other companies to use their ‘Super Chargers’ * Large International market potential * Increasing awareness and support for environmentalist | Weaknesses | Threats | * Scale of operations, no economies of scales, low sales * Dependent on continuing innovation * Financial profile * Deep pocket completion * Limited operating history - the company is just eleven years old. | * Large motor companies devoting

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