Tesla Motor’s Product Launch

3305 Words14 Pages
Tesla Motor’s product launch Team A MKT 571 December 12, 2012 Dr. Duane Scott Executive summary The mission statement for Tesla Motors is Tesla Motors designs and sells high performance, super efficient electric cars. Tesla Motors cars join style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet ("Tesla Motors", 2012). Tesla Motors in 2003. Tesla’s goal is to take the world into a transition to electric cars; there will be a variety of affordable electric cars. The Tesla technology offers an efficient path to a sustainable energy future. Currently Tesla is located in North America, Europe, and Asia/Pacific. The Tesla service center makes house calls, and there are also service centers in North America, Europe, and Asia/Pacific. Tesla is built around a clean start, we are committed to electric, our cars are built around the driver, and we are driven to spark an evolution. Table of Contents Product description Product Positioning Targeting Market Needs Market potential and market growth SWOT analysis Competition Marketing objectives and marketing strategy Pricing Marketing communication Distribution strategy Financial information Marketing research Product Description Tesla Motors offers the ultimate the most superior and luxurious automobile in the market today. Their vehicles are natural resource independent, meaning they are powered by electricity. Tesla vehicles use electric energy, and provide maximum performance and handling. Tesla is a supercharge automobile with unbelievable power train and efficiency.

More about Tesla Motor’s Product Launch

Open Document