Tesco’s Operating Mode Analysis

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Tesco’s operating mode analysis Introduction Tesco is the most recognized and largest retail company of groceries in the UK, coming in third only after Wall-Mat (USA) and Carrefour (France) in the world. Spending on food by UK consumers accounts for over half of every £1 of UK retail spending, making groceries one of the largest daily expenses for British shoppers. In addition to foodstuffs, it also engages in the sale of clothes, electronics, financial services, insurance services, internet services and sale of houses-this is the latest business venture. Why has Tesco grows into such a big business group? This issue deserves our in-depth study. At first Tesco divided its supermarket into five different forms, namely: Tesco Extra, Tesco Stores, Tesco Metro, Tesco Express and One Stop. This division gives Tesco more flexibility to treat different sections of the market and enhance the company's competitiveness in the local scene. Second, in order to win a larger market share, Tesco has also entered the non-food markets, such as business clothing and household retail services, and thus established a good corporate image, so that people trust Tesco and are eager to buy its products. Finally, Tesco’s has also entered the international market, and actively carries out localization, making it increasingly grow into a powerful business group. As the UK's largest retailer, the world's third-largest supermarket group, Tesco's success is unquestionable. Its success tells us: to establish a kind of emotional communication with customers to let customers have a sense of superiority, and establish their own good brand image. 1.Tesco’s company profile Tesco was established in 1919 by Jack Cohen from a little store in London’s East End. Over the years its business has grown and now it operates in 12 countries around the world, employs over 530,000 people

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