Abstract In this paper you will see how the changes in technology help Kudler Fine Foods become a better organization and all opportunities to come to play within the company. Its shows how they developed a website for customers use and also how they created a system where they can take their inventory that is shelved, stored and that was sold better then keeping up with it on paper. You will see information about the generic strategies and an overview of that they are about. You will also see that out of the generic strategies that Kudler uses the differentiation strategy to show that they focus on their customers more and how they organizations structure is formed to push their product to customers. You will also see the things that
5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
In the past Kudler Fine Foods has secured its clientele by using newspaper, and word of mouth. As they progress forward many of their target market will be a younger demographic and will be reached via social networking. Technology will be a large part of marketing to their customers about store promotions and new products and services. One large cost savings for Kudler Fine Foods is that using social networking is usually not as expensive as direct mail, or newspaper. They will also save in man hours used to set up and take down in-store displays which can be uses to promote catering
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Kudler Fine Foods Frequent Shopper Program I. Introduction Kudler Fine Foods is a local upscale specialty food shop that was started by Kathy Kudler in June of 1998 that after having much success with their three locations have been looking to implement a frequent shopper program (Apollo Group Inc. 2010). The programs original task is to try and track the purchase behavior of the individual customers in order for Kudler to help provide high value incentives through a partnership with a loyalty points program. The development of this program will require Kudler to address legal requirements and follow ethical responsibilities related to the collection and storage of consumer information. Kudler will also have to put in place additional security
Nicholas Rankins CIS/207 04/13/2015 Bob Juszynski Information is used in just about every organization you can think of. They store that information to have records of transactions and their customer’s info so they can send you promotions to get you to come buy their products. You sometimes get emails for products a company want you buy because you have bought a similar product recently. You sometimes get coupons in the mail form a store you just bought stuff from it a marketing strategy using your information to boost sale for that company. Have you ever notice you were looking at something on the internet like a new television from Walmart.com you leave and go to Facebook and you see that same television as an ad on your Facebook it called adware.
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
Kudler Fine Foods Frequent Shopper Program Team E Gio Smith University of Phoenix Management Information Systems CIS 205 Sue Julin July 7, 2011 Kudler Fine Foods Frequent Shopper Program Abstract Kudler Fine Foods has identified the need to track the purchases of customers. To do this they are preparing to launch a Frequent Shopper Program. This program will award points to customers to redeem for gifts and other services. To accomplish this, it is crucial to understand the history and make up of Kudler Fine Foods. The background of the company will reveal that they have experienced significant growth and are in need of expanding services.