Tesco Case Study

291 Words2 Pages
What is next for tesco? Where and how can it grow? Who will it target? Tesco should concentrate on major countries and cities such as; Poland, Turkey, Russia, Thailand, China and India to open its new stores. Online food business is demanded urban communities where the vast majority of individuals are having rushed lifestyle. Tesco should plan launch its online grocery stores more active way and establish the online business for global marketing standards. Opening new stores in big cities like Bangkok, Moscow, and Shanghai will be less risky and easy way to expand online business in these cities as well. The internet and social networking are quickly changing the way individuals live their live, the way they shop, and what they anticipate from Tesco- for good and services as well as on how Tesco help with society. How can Tesco take its customer loyalty programs to the next level? For companies to keep on winning, they have to comprehend their customers across channels and react to their needs superior to their competitors. For some companies it should increase the importance of loyalty program as the paste between new digital areas and the offline. Some organizations talk about moving dedication interchanges from print to computerize through online coupons, messages and mobile applications however frequently these approaches have an expense sparing objective. Digital is making the extraordinary open doors for Solomo (social, location, mobile). You should deliver these at a customized or close customized level otherwise you are behind in the new race to win. It is important that loyalty strategies are incorporated in the development of communications to these new advanced channels so that the business can maximize its chance to reward and captivate customers in the most important
Open Document