Term Paper on Shwapno

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Ahsanullah University of Science & Technology Department of Mechanical & Production Engineering Term paper title: Market Research on “Shwapno” Course number: IPE 4032 Course title: Marketing Management Submitted to Ineen Sultna Lecturer Department of MPE, AUST Submitted by Group 03 Bidhan Chandra Roy Riyadh Md. Adnan Imroz Khan Protik Masrur Jahan Ariful Islam Romana Rahman (10-01-07-009) (10-01-07-010) (10-01-07-015) (10-01-07-017) (10-01-07-022) (10-01-07-023) Introduction: A supermarket, a form of grocery store is a self-service store offering a wide variety of food and ore, household merchandise, organized into departments. It is larger in size and has a wider select d ection than a traditional grocery store, but is smaller an more limited in the range of merchandise than a hy and hypermarket or big-box store. The supermarket typic pically comprises meat, fresh produce, dairy, and bak goods baked departments, along with shelf space reser served for canned and packaged goods as well as for va various nonfood items such as household cleaners, pharmacy products and pet supplies. Supermarkets typ ,p typically are supplied by the distribution centers of their parent companies, usually in the largest city in th province th the and usually offer products at low prices by reducing their economic margins. Certain products (typically sb cts staple foods such as bread, milk and sug are occasionally sold as loss leaders, that is, wit negative ugar) ith profit margins. To maintain a profit, supe permarkets attempt to make up for the lower margins b a higher by overall volume of sales, and with the sale of higher-margin items. Customers usually shop b placing sa p by their selected merchandise into shoppi ping carts (trolleys) or baskets (self-service) and pa for the pay merchandise at the check-out. In other words, the supermarket is best de described as

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