Tecna Essay

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Introduction………………….…………………..1-2 Types of media…………………………….…..2 Newspaper…...…………………………………..3-4 Magazine ………………………………..………5-8 Yellow page ...………………………………….9-12 Radio …..………………………………...……13-17 Television……………………………......……18-20 Importance of Media…………………………..….21 Role of Media in our life………..……………..….22 Effects of Media…...………………………….23-26 Advantages and disadvantages……………….26 Bibliography…………...…………………………27 'The media' refers to the different channels we use to communicate information in the everyday world. 'Media' is the plural of medium (of communication), and the main media are Television | Magazines | Film | Radio | Advertising | Pop Music | Newspapers | Internet | Media Studies involves the close analysis of the images, sounds and text that we experience via the media. It is the study of individual media texts (such as movies, TV shows, magazines, websites) and Who made them ("institution")? | How they were made ("process")? | Why they were made ("purpose")? | Who they were made for ("audience")? | What rules were followed when making them ("conventions" and "genre")? | As well as essays, research, and reports, Media Studies also involves practical work, where you learn the techniques involved for the production of your own media text. Students at SIS have recently produced pop videos, TV commercials, magazine advertisements, computer animation, photo-essays and documentary videos. Media is a 'learn by doing' subject, and you compare your own experiences with what the 'professionals' go through. Most of our production in school is done digitally (ie using computers) and we have the latest software and equipment to help with this. Media Studies can be taken as a GCSE, AS or A-level course and many students go on to study it at university. Success in this subject comes from a combination of creativity and understanding. It

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