Prof. Dr. Hani Abd El. Khalek
Presented by: Sherin Haroun El. Rashied
Table of Content
Chapter One: Introduction 1.1 Executive Summary 1.2 Introduction 1.3 Methodology of analyses
Chapter Two: Egypt Market Overview – Macro Environment 2.1 Economy in Egypt 2.2 Exports Promotion Strategy 2.3 Egypt Political SWOT 2.4 Egypt Economic SWOT 2.5 Egypt Business Environment SWOT
Chapter Three: The Industry 3.1 Shipping Industry 3.2 Shipping in Egypt 3.3 Techno Freight
Chapter Four: The Objective
Chapter Five: Situation Analysis
Chapter Six: Scenarios
Chapter Seven: Action Plan & Implementation
Chapter Eight: Feedback & Recommendations
Chapter Nine: Reference
1.1 Executive Summary
Techno Freight was established in 2007 to provide systematic integrated logistics, hub distribution and the most advanced and value added services within the custom brokerage and forwarding industry. Today's logistics environment is as dynamic as ever, and requires the right skills and expertise to expedite freight in this new regulatory world.
The success of Techno Freight mainly depends on its marketing activities and the effectiveness of these activities. In order to know if our marketing is effective all aspects of our marketing function that need to be analysed and by analysing the current marketing data flaws in the planning and weaknesses in our company's services, a proper action can then be taken to ensure a better functioning of the weak parts of your marketing engine or to make better use of the competition's weaknesses and flaws.
Our marketing plan which will be highlighted will be focus on how that a local Egyptian leading