Teavanna Essay

3022 Words13 Pages
EXECUTIVE SUMMARY Based in Atlanta, Georgia Teavana is committed to provide an exceptional tea experience. Teavana has entered a market that provides it with a sole opportunity to grow and become the “Starbuck of tea”. While promoting a healthy lifestyle and relaxing atmosphere in its store Teavana is also doing great business online offering customers the best quality of tea. Only those teas that are rich in flavor and superior health benefits are chosen for Teavana. As the name entails Teavana’s main objective is to be a Tea Paradise To evaluate Teavana’s progress thus far a situation analysis will be conducted. This process involves evaluating the situation and trends in a particular company’s market. Situation analysis is often called the “five c’s” which refers to the three major elements that must be studied: 1. Customers 2. Companies 3. Competitors 4. Collaborators 5. Context This exceptional company has made much progress in such little time. They have entered a market that is becoming more and more aware and important in every household; healthy living. Opening the doors to health, wisdom, & happiness are the goals of Teavana. To put into action Teavana’s mission of making healthy living accessible to all, Teavana will launch “Campaign for Health “tea” Living” to spread the word about their quality and rewarding product and the advantages to adding this product to your everyday healthy regimen. COMPANY DESCRIPTION Great tea works wonders. The Teavana dream initiated with an idea that people would enjoy fresh, high-quality tea in a place that was part Tea Bar, part Tea Emporium. Teavana wanted to introduce people to the aromas, textures, and beneficial qualities of loose leaf teas at the same time as enlightening them with the history and variety of existing teas. And this is how Teavana entered the market. As the name implies,
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