Tata Sky Essay

1497 Words6 Pages
Company Background Tata Sky is set to revolutionize television viewing in Bangladesh through its superior digital quality picture and sound. The service aims to empower the viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features. Tata Sky offers viewers a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound. The TATA Group is one of India’s largest and most respected business conglomerates. It comprises diversified businesses in sectors such as materials, engineering, services, energy, information systems & communications, consumer products and chemicals. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in measure few business houses anywhere in the world can match. STAR is a leading media and entertainment company in Asia. STAR’s parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia. Incorporated in 2004, Tata Sky is a Joint venture between the TATA Group and STAR. Tata Sky DTH endeavours to offer Bangladeshi viewers a world-class television viewing experience through its satellite television service. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 264 channels (As of August 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also. The company uses the Sky brand owned by British Sky

More about Tata Sky Essay

Open Document