Tata Power Solar

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COMPETITIVE STRATEGY Tata Solar- A Dawn under the Sun Submitted by: EPGDIB 2014-16_Group7 Akshay (4A) | Sachin (36A) | Kavita (19A) | Shiv (40A) | Ashirvad (9A) | Rakesh (30A) Contents: 1. What is Completive Strategy? 2. Background 3. What is Solar Energy? 4. Solar Power in India 5. Tata Power Solar – An Introduction 6. How Tata Solar Follows Competitive Strategy? 7. Competitors 8. Various Strategies Followed by Tata Solar 9. Pest Analysis 10. Porter’s Five Force Analysis 11. Tata Solar SWOT Analysis 12. Accounting Information 13. Strategic Recommendations 14. References 1. What is Competitive Strategy? Competitive strategies are the method by which you achieve a competitive advantage in the market. A firm's relative position within its industry determines whether a firm's profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. Before devising a competitive strategy, one needs to evaluate all strengths, weaknesses, opportunities, threats in the industry and then go ahead which would give one a competitive advantage. According to Michael Porter, competitive strategy is devised into 4 types: Cost Leadership In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of cost advantage are varied and depend on the structure of the industry. They may include the pursuit of economies of scale, proprietary technology, preferential access to raw materials and other factors. A low cost producer must find and exploit all sources of cost advantage. If a firm can achieve and sustain overall cost leadership, then it will be an above average performer in its industry, provided it can command prices at or near the industry average. Differentiation Leadership In a differentiation strategy a firm
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