Tata Motors Essay

1141 WordsMay 10, 20155 Pages
ENM 600 Week 1 Assignment #1 Prepared By: Harneel Acharya NU ID : 023409173 Question 1: Report on Company’s Vision Mission, Goal and Objectives. * Nature of the Company: * TATA Motors is a Global Manufacturing company for Trucks, Buses, Luxury Cars and Low – Cost Cars. * It has been listed in NYSE and it has Market Capital of $ 30.7 Billion. (1. Ref: TATA Motors, TTM – NYSE, Link: http://finance.yahoo.com/q?s=TTM&ql=0, Last Accessed on March, 6th, 2015) * Tata’s Mission Statement: * To be passionate in anticipating and providing the best vehicles and experience to our customers globally. * Tata’s Vision Statement: * Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. (2. Ref: Mission and Vision Statements – Profile, Link: http://www.tatamotors.com/about-us/pdf/mission.pdf, Last Accessed on March, 6th, 2015) * SWOT Analysis: * Strengths * Acquisition of companies globally due to consistent and high domestic products and transplanting senior manager and their expertise to manage new acquisitions, resulting in getting the final product at the first time through company work discipline. * For Example: Acquisition of Daewoo and Jaguar and Land Rover Brands. * Weaknesses * The company faces problems in the domestic market, since it has not manufactured or it doesn’t have a platform in building the luxury segment. * TATA Motors is a brand associated with low cost passenger vehicles or it is known as 3rd Generation Platform in the Vehicle Segment. Despite the major International acquisitions of Jaguar and Land Rover brands from Ford Motors. * Opportunities * Acquisition of Daewoo Motors in 2004,

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