Tata Docomo Essay

542 WordsSep 4, 20123 Pages
Business Enviornment Project Report ON Enviornmental Factors Affecting TATA DoCoMo Name - Sachin bohra Reg. No. 11104318 Roll no. RDHQ16B31 TATA DoCoMo TATA DoCoMo, usually referred to as DoCoMo, is an Indian cellular service provider on the GSM and platform-arising out of the strategic joint venture between Tata Teleservices and Japanese telecom giant NTT Docomo in November 2008. It is the country's sixth largest operator in terms of subscribers. Tata DoCoMo received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates GSM services in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010. On 20 October 2011, Tata DoCoMo brought its brands - GSM, Photon, INTERNET TATA DOCOMO Walky - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011. ENVIRONMENTAL FACTORS: 1. Technological Environment: * As technological

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