Wal-Mart needs to elaborate more on how they plan on saving people money. If I have never shopped there, I wouldn’t even know what products they sell by reading the mission statement. The second company I chose to write about is Target. Target’s mission statement states “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More, Pay Less brand promise.” (Target Corporate, 2012) This mission statement tells me the reason that the company exists and that is to deliver outstanding value, innovation and an exceptional guest experience. Their mission is to consistently fulfill the “Expect More, Pay Less promise.” The information I believe needs improving would be who exactly the customer is and what products they are selling.
There are winners and losers in this situation. I think Wal-Mart shareholders and customers benefit the most from the company. The company gives its shareholders good returns on their investment and its customers get products at low prices and convenience, by having almost every product they need at one store, especially Wal-Mart supercenter. Customers save money by not having to drive to many different stores, in order to get different products. Although many might argue that Wal-Mart is misleading its customers by using the opening price point, I believe that overall Wal-Mart prices are lower than their competitor’s prices.
Customers earn points for £’s spent and these points can be redeemed against food, fuel and even days out; and this is what sets Tesco apart from the other stores. Their range of products and services is more attractive because the customer feels they are getting something back for spending their money at Tesco. By Stacey’s definition (Stacey, 2007) technical rationality is key in bringing together problem solving and decision making in any strategy. Stacey argues that Technical Rationality is decision making purely based on
Wal-Mart is in you community for only one reason, to make a profit. It does not matter if that profit comes at a cost of other businesses; it is still called capitalism and it will have an impact on the economy. You may believe that Wal-Mart is, at least partially, to blame for the change in our life styles, or you may believe Wal-Mart is just catering to our new market demands. Some wonder if Wal-Mart is friend or foe of the community. That all depends on which side of the fence you are
Target Versus Walmart: How the Major Retailers Stack Up MGMT 371 - Business Operations and Analytics Jim Beauchamp April 11th, 2015 I. Introduction and Hypothesis When you think of your ultimate shopping experience, what comes to mind? Some shoppers are motivated by extreme savings - their shopping location is mainly based on price and who will offer them the best deal. Others are drawn into a store by the allure of the entire “shopping experience.” How they feel while shopping and what kind of environment that’s provided plays a major part in their decision. Although they might crave an affordable price, it is important to still be exposed to stylish, unique choices.
BJ’s strategy focuses on providing their shoppers more groceries and packaged goods in small portions. Sam’s is concentrating more on reducing their product cost. Sam’s is using other countries, like China and Mexico, to but from to help keep their cost down. When it comes to determining who have the best strategy out of the three rivals we believe Costco is using the best strategy due to the fact they use the deny dock distribution, which allows them to be cost efficient. By Costco finding ways to insure they are cost efficient they are able to offer their customers reasonable prices.
I for one do not like to return anything if possible and trying something out before I buy is one way I eliminate that problem. Another thing I like about shopping in a store is the human interaction. Nothing compares to good old fashioned face to face customer service. I do not say that to bash the online chat or over the phone service of companies but sometimes it is nice to see a face when you are getting a product recommendation or dealing with handing over your hard earned money. I find face to face interaction especially helpful when dealing with complaints.
Shopping smart has affected my family greatly. We buy off brand groceries, and use coupons, and we don’t go out to movies and restaurants as much, but we still find fun, low-cost ways of entertainment. I think this change is a good change, because it is teaching people to get what they want and save money, and then using the money that they saved for other things. There really isn’t anything that I miss about the time before the change. The change has only had a good outcome for my family.
Like when I see supermarkets advertising to buy their simple and cute reusable bags and become a “smart shopper” by not wasting plastic bags and have your own reusable bags when you go grocery shopping to help reduce the amount of plastic being wasted. It just sucks to see that the majority of people don’t cope with the project; I’m sadly one of those people. When I go grocery shopping I honestly do not even think about any reusable bags. It just does not click in my mind that it would be better for the environment if I take reusable bags. The day that happens though, I am going to feel so proud of myself.
This does not take into account what was received from new purchases. So the value of this program from the financial aspect revolves around what is invested in it. Kudler Fine Foods investments in its program should produce similar results (JPS Retailer & FSB, 2009). Although this program is fairly new to the frequent shopper program this venture should prove fruit full. With the quality products and services provided to the customers of Kudler Fine Foods this program promises success.