Target/Walmart Mission Statments

518 Words3 Pages
Target Mission Statement “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less.® brand promise.” "To support our mission, we are guided by our commitments to great value, the community, diversity and the environment." Walmart Mission Statement "We save people money so they can live better.” I chose to do a mission statement comparison between Walmart and Target. 1. Why I selected these two companies? The Reason: I was shopping at Walmart today and as I do every time I shop there I ask myself, “Why am I shopping here?” The reason is simple, while I like Target better (because I think the quality is better on some things), the prices and large selection and convenience of Walmart simply cannot be beat. 2. Which of the mission statements do I feel does a better job representing the company and why? The mission statement that I feel does a better job representing the company is Target. The reason I believe this is because it is operative, and drives initiatives, while short and simple it is not. I believe it talks about social responsibility and the community. While the Walmart Mission statement doesn’t adequately explain what they do. It states “We save people money so they can live better” well this sounds like it could be a bank, financial institution, or even a mortgage company. Their mission statement does not define what they will or won’t do. 3. What did the company miss or succeed with in writing their mission statement? Both of these mission statements take more of the macro-marketing view. Target’s mission statement seems to consider a triple bottom line, measuring its economic, social and environmental outcomes. Further by the missions statement Target seems to

More about Target/Walmart Mission Statments

Open Document