Pepper produced a drink that was made and targeted to men. The company is giving the image to men that the soft drink is only 10 calories and not just for women, but tough enough for men to drink. The product is called Dr. Pepper 10. Coke may target women but some Cole products are endorsed by NASCAR males that give the men who watch NASCAR a chance to drink the product as well. Pepsi use the Notional Football League players to help target customers for the diet drinks the company has.
The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
Weakness Innovation – Labatt has one of the strongest R&D facilities especially since they are funded by Anheuser-Busch InBev N.V. Even though they are the best, they lack in producing new types of beer instead of focusing on one type of beer which is made by grain. This is a weakness because many of its competitors are increasing production on new taste of beer. Production Cost – The production cost for Labatt is very high because they have different production line for Ontario and Quebec. In Quebec the Labatt Bleue is only 4.9% while the Beer in rest of Canada is 5% for Labatt Blue.
Advertisers for beer advertisements try to make the audience feel that if they drink their product then they will be like who ever is featured in their advertisements. Simple things in ads can easily lure people into buying their product. The first Advertisement I will analyze is a Dos Equis beer ad out of Maxim magazine. I believe that this ad applies to a young to middle aged men. The man in the ad looks to be about mid fifties and he’s “the most interesting man in the world”.
Threats encumber an organization from realizing its objectives. The main risk facing Bolthouse Farm is the fierce competition from other local juice stores. With the increasing advent of bars, people prefer these smoothies, which are customized according to their preference. The impact poses a significant threat to Bolthouse farms since their smoothies are standardized. In 2011, bars/cafes grew by 4% in terms of current value to reach sales of 4.7 billion dollars of which 15% is revenue from smoothies sold in Canada bars.
As mentioned earlier, Larry possesses a competitive advantage in his pursuit of a beer only business. This narrow focus will allow him to control costs, and invest money not only in his relationships with the retailers, but also in local marketing and advertising campaigns, especially targeting the market segments who are value conscious, environmentally friendly, and believe in the American dream (giving people something to believe in). Everyone needs something to believe in, and this basic human need for connection can be fulfilled through affiliation with Coors. Another competitive market edge for Larry is the proximity of the Virginia production plant to Delaware. This will make it easy for Larry to keep his beer supply fresh, and his inventories low, which reduces his overall cost structure.
Soon, people thought of beer as a gift from the gods, so it became part of religious offerings as well. Eventually, beer caused many people in society to adopt a life of agriculture, leaving the life of hunting to maintain the supply of beer. Before beer was discovered, water was considered as the best beverage. However, since beer was brewed using boiled water, people considered beer to be safer than water, which can be easily contaminated. Soon, beer became a staple diet; it was being consumed by everyone: the “rich and poor, men and women, adults and children, from the top of the social pyramid to the bottom” (30).
Although the intention was good prohibition actually negatively affected the populations’ health because they turned to hard liquor instead of beer. While the supply of alcohol drastically decreased the demand remained the same. Due to the ban on importing or manufacturing of alcoholic beverages in the U.S, it became more difficult to get beverages containing lower amounts of alcohol (e.g. Beer and wine) while getting hard liquor became easier because it was easier to manufacture and smuggle across borders into the country. The higher alcohol content in hard liquor was more effective for getting drunk yet it also took its toll on the population’s health.
Beer/Food pairing books are relatively scarce compared to its wine counterpart, which is strange since beer has been around longer than wine (Calogione 48). Also, people have experimented with wine and food pairings for hundreds of years, while the beer/food paring books seem to be a somewhat new field. Further, as regional executive chef for the Arizona-based HOPS! Bistro and Brewery emphatically warns that “matching beer with food is not an exact science…There are no set of rules” (Food Channel). Most experts on the matter agree that proper matching solely depends on the individuals personal preferences, yet there are plenty of proven beers that will enhance a meal when others fail.
security and severely drop the demand for fake IDs. Rising the drinking age hasn’t prevent underage drinking; it has caused 18-20 year olds to over drink and become addicted to alcohol. The drinking age should be lowered to 18 because when you turn 18 you earm so many rights, why not be able to drink and celebrate a little. Drunk driving is most common between the ages of 21-24 instead of 18-20 years old. When you are first allowed to drink is when people get inane and don’t know how to handle alcohol and driving.