Taobao - An Animal Of Execution

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The Animal of Execution - A Study of "Tai-Chi" Style Management of Taobao For
 every
 new
 Google
 employee
 in
 China,
 he/she
 is
usually
 overwhelmed
 by
 all
 what
 Google
 has 
 to
 offer:
 free
 snacks,
gadgets,
a
world‐class 
cafeteria
 with
 a 
 renown
 chef,
 annual
 trips
 to
 Google
 headquarters
 in
 the 
 Silicon
 Valley,
 and
 a 
 nice 
 20%
 carve 
 out
 of
 their
work
Nme
 allocated
for
anything
 that
 interests 
 them
 as
 it
 relates 
 to
 Google’s
business
(oQen
referred
to
as
 ‘self‐projects’).
Some
would
argue
that
 Google
 is 
 the
 ‘best
 environment
 for
 nurturing
 and
 managing
 innovaNons’.
 However,
 3
 years
 aQer
 its
 office
 opening,
 Google’s 
 market
 share
 in
 China
 is
 less 
than
 30%
 (in
 2009)
 and
 only
 exemplifies
a 
3%
increase
from
3
 years
ago. On
the
flip
side,
let’s
take
Taobao
as 
an
 example
–
 China’s
version
of
eBay.
For
 every
new
Taobao
employee 
in
China,
 lorem ipsum dolor met set he/she
needs 
to
learn
 the 
proper
way
 quam nunc parum to
do
a
handstand
against
the 
wall.
No
 toys,
 no
 gadgets,
 no
 world‐class
 cafeteria
–
just
the
ability
to
perform
a
 physical
handstand.
Some
would
argue
 that
 Taobao
 is
 possibly
 the
 most
 bizarre
 environment
 for
 any
 Chinese
 company;
 however,
 with
 a 
 market
 share
of
86%
(in
2009)
and
a
+10%
year
 over
year
growth
rate
since
2005
–
you
 have
to
wonder
what
Taobao
might
be
 doing
right.
 I
 don’t
 personally
 know
 of
 any
 scienNfic
 or
 in‐depth
 correlaNon
 between
 a 
 luxury
 kitchen
 versus 
 a
 handstand
has 
to
do
with
a
company’s
 market
 share
 growth
 in
 China,
 but
 comparing
 the 
 fact
 both
 Google 
 and
 Taobao
launched
relaNvely
at
the
same
 Nme
in
China,
one
has
to
ask
if
there
is
 an
 effecNve 
way
 to
 how
management
 plays
 a 
 role 
 in
 the
 success.
 Google’s
 slow
growth
in
China 
is 
not
an
anomaly
 in
 China
 –
 in
 fact,
 many
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