Taobao Essay

2938 Words12 Pages
Abstract: In order to analyze Zhao Cai Jin Bao, a monetization model launched by Taobao, we review the e-commerce background and the development of Alibaba, compare Taobao with eBay in some aspects. In our view, it seems to be not so optimistic about the future of Zhao Cai Jin Bao because it consists of some problems that will have a rather bad effect in the long run. E-commerce Background What is E-commerce E-commerce, operating in the Internet open network environment, based on the browser/server application, is a new business model to perform consumer's online shopping, online transactions between merchants and online electronic payment and other business activities, without meetings between buyers and sellers. E-commerce mainly consists of B2B, B2C, C2C, B2M, M2C, BMC, B2A, C2A, NS-EC, etc. Relying on the Internet, E-commerce developed rapidly. E-commerce digitalizes the traditional business processes to reduce transaction costs. It also broke the restrictions of time and space to provide more trade opportunities. In addition, E-commerce made SMEs and large enterprises have the same information resources, which improves the competitiveness of SMEs. E-commerce in China While the history of E-commerce began nearly half a century before, the development of E-commerce in China has just gone through 20 years. Version 1 Initial Period (1990-1993): the EDI Time, the sign of the start of Chinese E-commerce. Version 2 Embryonic Period (1993-1997): The Government launched the "Three Gold Projects" to lay a solid foundation for E-commerce development. Version 3 Development period (1998-2000): With the Internet E-commerce development, online shopping gets into the practical application stage. Version 4 Stable Period (2000-2009): B2B became the main body of E-commerce gradually, thus the E-commerce has entered a stable development period. The Development of

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