Tanglewood Case 1

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I am writing to discuss some of the environmental concerns in which the Tanglewood Department Store chain are fronting. I believe with the information that I provide regarding Tanglewood’s competition, strategy, and culture; a more effective development of a selection plan will occur. Summary of Case Background As you know, Tanglewood was founded in 1975 by Tanner Emerson and Thurston Woods. Tanglewood was originally called Tannerwood and only consisted of one store that sold outdoor clothing and equipment. The business began to grow because of the quality of merchandise and good customer service. The business grew during the 1990’s to 243 stores in numerous parts of the United States. Referring to the Competition and the Industry, Tanglewood is a part of a competitive and prosperous industry in the United States because it provides jobs to 15 million people and can account to 4 trillion dollars in annual sales. Tanglewood’s operating environment indicates that they are in a healthy standing. Tanglewood’s closest competitors appear to be Kohl’s and Target. Tanglewood’s strategy is focused on quality with designer appearance. They appeal middle and upper income costumers because of their reasonable prices. Tanglewood has also created their own brand merchandise through subcontractors. Customer service is strong because Tanglewood has their own web portal that saves some effort for their customers. The organizational structure of Tanglewood applies to the culture of transparency. All employees no matter what level of the organization are allowed to make suggestions. Tanglewood does not prefer temporary workers, cheap labor, or high staff turnover rates. The organizational culture and values of Tanglewood is that each shift is run as a team. All employees help each other and share the same knowledge. Employees that make suggestions that are successfully

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