Systems Approach in Pr

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PUBLIC RELATIONS 111 (PRO 371Q) – ASSIGNMENT 02 TABLE OF CONTENTS 1. SYSTEMS APPROACH TO PUBLIC RELATIONS 3 2. FACILITATION ROLE OF THE PR PRACTITIONER IN THE SYSTEMS APPROACH 3 3. SIX PRINCIPLES OF GOOD MEDIA RELATIONS 4 4. ORGANISATIONAL CRISIS AND GIVE A RELEVANT EXAMPLE OF A CRISIS THAT COULD AFFECT AN ORGANISATION 4 5. PREREQUISITES THAT WOULD ENSURE THE SUCCESS OF A CRISIS MANAGEMENT PLAN 5 6. SYSTEM (OPEN OR CLOSED) MOST ADVANTAGEOUS DURING A CRISIS 5 7. VARIOUS CHARACTERISTICS OF A CRISIS 5 8. LIST OF REFERENCES 6 Question 1 Explain the systems approach to public relations. * The systems approach applies to public relations because they both manage the establishment and maintenance of mutual relations between organisations and their publics. * Public relations managers use systematic methods in achieving their goals e.g. corporate identity guidelines. * Differences in how sensitive organisations are to their environments provide a useful basis for further system analysis of the public relations function, which relates to the closed and open systems (Study guide 1 for PRO371Q: 15). * It is necessary to establish the relationships between the system and its environment. The organisation’s environment is itself a higher order system composed of its own subsystems. * Public relations rely on research and monitoring of publics, it thus acts by means of suitable communication messages, sign systems and media. Opinions and attitudes held by stakeholder groups towards the organisation are strengthened or changed (Mersham, Rensburg & Skinner, 1995: 47). Question 2 Discuss the facilitation role of the PR practitioner in the systems approach. * Systems theory is a useful way for public relations practitioners to understand the relationship between an

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