Synopsis of Inducing Hypocrisy as a Means of Encouraging Young Adults to Use Condoms

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In Stone et al. (1994) article “Inducing Hypocrisy as a Means of Encouraging Young Adults to Use Condoms“ it was argued that making young people aware about inconsistencies between their beliefs and actions towards HIV protection would lead them to adopt safer sex behaviours, hence preventing the spread of HIV. The hypothesis corresponded to previous investigations which used hypocrisy induction as a means to change sex-related behaviour. The researchers conducted a 2 * 2 factorial design experiment, in which the manipulated variables were public commitment and mindfulness. 72 heterosexually active male and female participants, aged 18 to 25, were chosen for the experiment and divided into 4 groups; various behavioural and self reporting procedures, were analysed. In the experiment, the researchers aroused dissonance by making participants in the hypocrisy condition publicly advocate safer sex and AIDS prevention through recording a video announcement. Using self reporting questionnaire, subjects were then reminded of their own failure to comply with consistent condom use. To verify their responses to dissonance, the researchers provided the opportunity for participants to privately purchase condoms and HIV informative pamphlets. Primary findings showed that subjects in the induced hypocrisy group responded more positively to condom purchase than the other 3 groups. The researchers interpreted that subjects have taken action to follow safer sex practices in order to reduce the dissonance created when realizing their own hypocrisy. No significant differences were found between the groups in estimating past risky sexual behaviour, while slight differences were found in future estimates of condoms use. However, follow-up interviews did not indicate a significant difference in condom usage three months after the experiment. The authors concluded that the technique of

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