Critical Skills & Competencies Unit 1 Assignment: Customer Service Critical Skills & Competencies Monique Boyd AB221-01 Customer Service Dr. Jan Roy, CMP March 1, 2013 Today companies face many challenges in an attempt to keep up with the high demands of the consumer. As technology has advanced, consumers have the choice of doing business “online or face-to-face, and because there are no rules, handling customer service relations can be challenging for companies” (Gibson, 2012, pp. 11-12). However, in order to ensure that customers are satisfied companies have to pay attention to their wants, needs, and desires. According to Gibson (2012), “customers can often confuse needs, wants, and expectations, but what they do want is to be acknowledged, understood, treated fairly, and feel in control of their experience” (pp.
Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better. Over the years, the wants and luxuries of Americans have progressively changed into their "needs", caused by the numerous persuasive advertisements that convince the viewers that their life would drastically improve if only they had the said product. As Sesana states, "they create unfulfilled desires... to buy products we don't need", referring to the strategies used by advertisers to create a driving want to self-indulge for the customers (Source F). Separate groups are targeted in different ways in order to appeal to the different wants of each group, thus making the want that much stronger (Source H). These tactics summon a sense of need that, in turn, cause people to believe whole-heartedly that the product is a necessity, however, in reality, it is merely a luxury.
BMA1 – Task 304.1.3-04 Steve Perryman Western Governors University Social responsibility is a concept that many businesses take seriously because it has a direct effect on the consumer’s perception of the company and the bottom line profitability of the company. Social responsibility is the company’s obligation to maximize its positive impact and to minimize any negative impact in a community and its consumers. There are four aspects of social responsibility: Economic, Legal, Ethical, and Philanthropic. There are many examples of companies like Whole Foods, Coca-Cola, and PNC Financial Group who go above and beyond these four aspects of social responsibility. Company Q in the scenario provided has a very poor attitude towards social responsibility because though they provide some basic aspects like Economic and Legal they fall short in Ethical and Philanthropic aspects.
ANALYSIS The stark differences in the patron demographics of both Starbucks and Wal-Mart deserve careful review. Although each use markedly different methods of outreach and advertising, it can be argued they have a common goal with regard to sustainability: 1. Make conservation efforts, provide data that clearly shows human benefit. 2. Disseminate the efforts to its demographic audience using all forms of media.
Marketing Assignment Kevin Ingram-Gillson Companies incorporate various marketing strategies in order to differentiate and position a product to gain an advantage over the opposing products in a market. Marketing is one of the most important aspects of the business world today, so much so that large cooperation such as Coca-Cola and Microsoft are willing to spend hundreds of millions of dollars on marketing to ensure a successful launch of a new product. With the ever increasing competition in current markets it’s becoming essential for companies to understand the market place as well as the needs, wants and demands of the target market. (Armstrong, Adam, Denize and Kotler, 2012) For a company to gain maximum competitive advantage in a
This provides the most feasible resolution because of the ability to integrate the governmental regulations and for McBride to begin adhering to more ethical practices while maintaining some level of control and creating greater consumer trust. The current path of unethical practices, the insistence on maintaining total decision making control, and lack of corporate governance will lead McBride towards financial destruction and /or being removed as the CEO of his organization by the board
Research Methodologies Paper July 16, 2012 MKT/450 Ted Framan Research Methodologies Given the nature and ever-growing complexity of today’s global market place, it is imperative that organizations are equipped with appropriate and effective market research in order to make the right marketing decisions. The importance of marketing research is immeasurable; it helps marketing managers make better judgments that take into account cross country differences and similarities. In addition, marketing research helps marketing managers gain support from the local subsidiaries for proposed marketing decisions (Keegan & Green, pp. 196-221, 2008). American company XYZ, Inc. has decided to market their top product, all-natural
These are several of the reasons why this company has the ability to adapt to any situation. But no everything is good outside of the US. Without establishing the same rules overseas TRU cannot adapt quickly to situations. They have to follow a lengthy procedure that involves corporate instead of letting their managers decide. Finally all this being said TRU can deal with change in an appropriate manner which gives this company my seal of
Without customers, there is no business and this will hurt this large company in the long-term. Not only is it right for the company to give more consideration to their employee’s desires but it will also contribute to the bottom line. Their customer will know the value of their company and employees will be more productive in what they do and proud of who they work for. Wal-Mart makes an average of $245 billion in revenues; therefore they have the resources to treat employees fairly. It is important for their corporation to take care of their workers and have a reputation of treating them fairly, which is important to the customers.
As many companies who are international have had to do, Levi Strauss will need to find a method that all of their companies can agree with and keep it going while being ethical. This will help the company to prevent any, and in some cases all controversy. Conclusion With many companies in the international market, it is as important as ever to remain as ethically sound as possible. With the goal of increased earnings comes additional responsibility to accommodate all countries and their ethics. By modifying how the company does business outside of the United States, Levi Strauss and Company should be able to accommodate social factors as well as moral factor which will allow the company to be successful for years to come.