SWOT of primark

485 Words2 Pages
S.W.O.T of PRIMARK Strengths • The company has over 161 stores around the country and of those 161 stores 125 are located in the UK. • It has an organised business structure providing its customers with what they want. • Primark offers job opportunities and employs over 27,000 people. • It offers high street quality clothes for cheap prices and quality services to attract its customers. • The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues. • Provides clothing for all ages and sexes. Weaknesses • Although Primark is a member of the ETI (Ethical Trading Initiative) there have been numerous negative reports concerning its business operations in the way they produce their goods. A study was shown to have found Primark used child labour to produce their goods. • Other issues were with poor working conditions and disvaluing workers rights. • The company could have problems concerning advertising. Primark does not advertise and this gives their competitors the advantage over them. Opportunities • With its already expanding ventures such as opening 47 new stores in the UK, Primark has now opened 7 new stores in Spain to battle along its competition like Zara. • They now have an opportunity to share their high quality products and services overseas. • Provide high quality clothes to fashion conscious people. Threats • Primark’s threats are the competition with other companies such as Zara and H&M. • Will it match the needs of the customer in terms of fashion and uniqueness? • The company can also have problems in the area of advertising as they do not have any advertising whilst their competitors do. P.E.S.T Analysis of Product Political • Primark’s business operations are the aid of government policies and
Open Document