Swot Analysis Of Pixar

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3 SWOT ANALYSIS To understand Pixar’s environment and its strategic move of merging with Disney, a SWOT analysis was performed on Pixar as an independent company. Strengths The core competencies the company were creativity, technological innovation and strong leadership. These competitive advantages allowed the company to differentiate itself and successfully collaborate with reputable company like Disney to strengthen its own brand name (Datamonitor, 2004, p.5-6). Weaknesses One weakness was its inability to undertake the financial risks for huge projects such as the production of a full-length computer animated feature film. Pixar also lacked marketing experience and distribution strategies to effectively reach its audience
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