Swot on Landmark Company

490 Words2 Pages
Name : - Amit .S.Singh Roll NO: - 42 Company Name : - Land Mark Group of Companies Category : - Retail Land Mark Group The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the largest retail organisations in the GCC and is expanding rapidly in India. It currently operates over 550 stores across the region and has recently started operations in Jordan. In addition to its retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses. The organized retailing is growing. We also know that fashion is a big component of both the branded as well as the total retail market.As the mall sprawl continues, the macro issue will be how to fashion the future of retail that has the potential of bringing Rs 40,000 crore business in the organized fold by the year 2006-07. Product range they are into - The product line Landmark Group consist of Baby Shop, Splash, Shoe Mart, HomeCentre and Lifestyle. The main proposition of the Landmark Group is its product and concept innovation. The market they operate- • Fashion, clothing and garments. • Kidswear, toys and baby needs. • Home furniture and furnishings. • Cosmetics, accessories and lifestyle products. • Footwear, leather and accessories. • Electronics. Swot Analysis Strengths • Being an anchor store in City Square Mall, Lifestyle has an edge over all the coming up Malls and stores to make satisfied and permanent customers. • Availability of all the Brands under one roof in deep assortment and wide variety. •
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