Businesses nowadays need technology that will help make them successful and reliable for its clients. Wireless technology is becoming the number one choice for individuals to conduct their business. What is wireless technology? Wireless technology today is being able to do things away from the desk wall in his or her own hands off their smart phones. With this technology, it helps boost company morale and productivity.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Besides, YouTube – A video website that can help artists to share their music all around the world in a second. All those things can help people to get in touch with music easier than before, it creates a positive affection to music industry. * Competitors: Customers become smarter and smarter because the better education and social environment, the standards that music industry is required, are become higher and higher. Moreover, people have lots of methods to relax themselves instead of music, for example, Movie Theatre, digital social network platform. The entertainments around us are become better and more choices.
Lotus Rental Cars Executive Summary Introduction Lotus Rental Car’s Chief Financial Officer is looking for ways to increase profits and the consumer base by adding alternative fuel vehicles to the Lotus fleet. With fuel costs continuously rising, the need for alternative fuel vehicles is more attractive to consumers as a source of lower fuel prices. This appeal is not only to the regular rental car user but for the ecological minded occasional driver as well. Ecology and fuel efficiency are the cause for more people to start shopping for hybrid vehicles. Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand.
Susan Schreter’s second step is to target new customers from within groups. This tip can be useful for company A. It mentioned earlier that people now use iPod/iPhone headphones most of the time. Company A could join its peers to make these headphones. However, that market is high competitive and almost commodity-like.
Google wants to establish itself as a media giant yet most of products that are branded with the Google name are software driven. Furthermore, Google does not participate in a campaign that enhances the brand. eBay, Amazon, Apple and even Bing utilize brand advertising to reach out to a specific target audience. John Battelle (2012) answered a question from a report on brand advertising by suggesting that Google doesn’t need to do brand advertising, because Google’s service *is* the brand builder. But today, my answer is quite different: Google isn’t doing brand advertising because Google doesn’t know what its brand means (Battelle, 2012).
3. Sales Quotas A “tried and true” strategy for motivating dealerships to increase sales of a product is through sales quotas. By setting a sales quota for the dealers to meet each month, Company S will encourage the dealerships to increase sales. This method has the distinct advantage of not costing the Company and funds. However, the disadvantage of this strategy is through the
When a new mobile phone enters the market it would be difficult for them to match up to the big names like o2. This is because people are not familiar with their company as it is not well known and people would want to purchase well known brands as opposed to something that is not known. Also large mobile phone companies offer many deals and low prices to attract more customers to their companies. They might offer a free phone, or other gadgets e.g. a tablet when they choose to go with their company.
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.
Customer segmentation, simply put, is a way for a company to classify their customers into groups and provide maximum value to customers of a target group (Customer Segmentation, 2014). The benefits vary based on viewpoint. For example, it may be easy to develop customer groups based on location or demographics of the customer however this may not be the best course of action. If groups are designed properly a strong customer-company relationship can be formed which will result in a customer lifetime value. This means that the customer will continue to spend money with the company over the long term in lieu of just a short term venture (Customer Segmentation, 2014).