Swot of Cathay Pacific Airlines

316 Words2 Pages
Strength 1. World famous company, brand guarantee ∴Present in the Airline market for a long time (already founded 67 yrs), international airline - Can be trusted in its next or exist target - is a market leader - well known to public (well image of the company) 2. Highest qualiy services ∴ is its objectives, this is the main advantages of Cathay Pacific - Satisfied Customer Base (creat loyalty, CRM) - It carries nearly 30 million passengers a year - The number of aircraft fleet size is nearly 140 3. International flag carrier of HK - Over 110 destinations are covered in over 42countries (offer various air lines) - It carries nearly 30 million passengers a year (increase the turnover) Opportunity 1. limited other company enter the airline market ∴is a market leader - Avoid the competitive of potential new firms or higher competitiveness firms Eg. Combine the business with Dragon-air - Avoid to share the market to others ( keep the leadership in the market) - Keep its competitiveness 2. Easy to hire the high education or graduated students ∴ its famous brand and higher payment attract many want to enter the company - Maintain or raise the quality of staffs - Lower cost in the process of searching and choosing the right staffs - Maybe keep the image of the company 3. Can Leverage on the dedicated set of customer ∴the airline being in existence for a long time - Helpful to CRM (as it can keep the long-term relationship with customers, the loyalty) - Maintain the revenue volume - Maybe invite those customers be the option leader to sell the services or brand to others by word of mouth 4. Hong Kong nearby China ∴China is the big market - Extend the market to China can increase the business highly - Enhance the international image -
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