Swot Matrix In Adidas

666 Words3 Pages
Perez, Katrina Joyce BSBA-MM Marketing 20 Mr. Philip Flores 1. SWOT MATRIX | |OPPORTUNITIES |THREATS | | |1. Increase female participation in |1. Nike's strong reputation in the footwear| | |athletics? Adidas by Stella McCartney? |and apparel industry | | |2. Collaborate with other online retailers |2. Increase in the Price of Raw materials | | |to offer Adidas products | | | |3. Possibility of outsourcing the web |3. Continuing challenges in import/export | | |development and e-commerce to a third party|duties | | |developer | | |STRENGTHS |S1-O1 Strategy |S1-T2 Strategy | |1. In many events Adidas is the biggest |The most visible among the brands |It has sponsored many sporting events even | |sponsor. |advertised during the event and was |the materials uses is increases. Adidas | | |viewed over billion. Expand their customer |located their most factories in Asia | | |buying patterns have shifted, meaning that |because the labor salaries are low compared| | |it faces

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