Geek Squad is a computer service company that repairs computers and helps costumers with computer related problems they cannot fix themselves either through their phone service or the 24-hour on-site service. The company was founded in 1994 by Robert Stevens as a small and local company but has since grown to become an international company with more than 20000 employees.
A SWOT analysis focuses on the internal factors by looking at strengths and weaknesses within the company, and external factors by looking at opportunities and threats in the external environment.
Strengths | Weaknesses |
1. Loyalty from costumers 2. Local and close to costumers -> rapid response 3. Good reputation 4. Good results – only negative when expanding heavily 5. Innovative – e.g. through innovative employees 6. Well educated employees 7. Highly motivated employees 8. Unique corporate culture 9. Discrete 10. Trust from costumers | 1. Very nondiversified in a fast changing market 2. CEO is a high school drop-out 3. Needs to keep the business small 4. High costs from many employees and 24-hour service |
Opportunities | Threats |
1. Expand to fix other electronic products 2. Geographical expansion 3. Fast growing market 4. Expand into making computer courses | 1. Economic crisis 2. More competitors 3. Not being on top in customer satisfaction 4. Fast development in technology 5. Generally more knowledge about computers in public 6. Problems after repairs 7. Lack of education 8. People stops using computers |
Geek Squads internal environment consists of a set of resources that makes it hard for other competitors to imitate the company. The company has a good financial status due to good results since the start up of the company. This is a valuable tangible resource for Geek Squad, making them able to make use of some of the company’s...