Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
Product Walkers use the product as their main selling point as it is the item that goes out to every single major retailer. They promote the product by using its outer packaging to advertise certain elements about the company, this could be their statement about having only 100% great British potatoes in their product and that British citizens should feel proud as ‘every crunch is the best of British!’. This will help walkers achieve their aim as it will make their nation proud and more likely to enjoy the product. The objective will also be met as more sales from the majority of the British public will result in more profit to re-invest in the company. Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product.
1) Do you think Coca-Cola has used corporate social responsibility principles in addressing the obesity crisis? Explain in detail I believe Coca-Cola has used corporate social responsibility or CSR principles in addressing the obesity crisis. When watching their commercial called ‘Coming together(p.37).’, I realized that Coca-Cola really is trying to make a difference in society. As stated in MKTG, CSR principles are used by managers for ‘the long-range best interests of the company and the company’s relationship to the society within which it operates’. Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products.
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
The main aim of Tesco is to maximise profit 5. To provide goods/services that is cheap and affordable to consumers or the public. Objectives 1. offering customers the best value for money and the most competitive prices 2. meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service 3. working closely with suppliers to build long term business relationships based on strict quality and price criteria 4. participating in the formulation of national food industry policies on key issues such as health, nutrition, hygiene, safety and animal welfare 5. supporting the well-being of the community and the protection of the environment Tesco is one of Britain's leading food retailers.It is a sucessful company.My opinion is that this larg company is meeting their aims and objectives. As my business teachers say to run a sucessful business you should have aims and objectives and you should meet them otherwise your business will go bankrupt. I think that Tesco met all aims and all objectives.
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
Healthy choices are always more expensive than bad choices. In “A Tax That Invests in Our Health” by Richard F. Daines, he remarks the reason that people prefer bad choice over healthy choice. He writes, Healthy choices are rising in price while the cost of bad choices falls. Low-fat milk costs more than soda. So grocery stores in poorer neighborhoods stock less milk and more soda, and the relentless advertising from the beverage industry and fast food joints makes sweet drinks an expected part of daily living.
When “Cadieux refocused QuikTrip’s product offerings toward high-volume items such as branded beer, soda, cigarettes, coffee, and candy, and eliminated low-volume items such as canned vegetables, he cut prices as well.” Then he decided to add gasoline sales, which has proved to be doing well as he aims to be the dominant convenience/gasoline retailer in each market, and have high-volume locations. However, QuikTrip’s success can be attributed to providing its customers with “high quality products and excellent service.” If any company were to learn something from QuikTrip’s success, it would be to hire the people who you want to have represent your store – people who are over-achievers, and put effort into all of their work, whatever the task may be. Using a company’s human resources for the better, hiring the right kind of person to work for you, who has a positive attitude, can change the image and culture of your organization. If your customers are happy, then they will most likely want to come back to recreate the pleasurable experience. This will also generate positive publicity for your company, as word of mouth can be a powerful tool to attract and retain new
Scholarly Activity I Wal-Mart John I. Miles IV MBA 6601 October 14, 2012 Professor Yvonne Balbin Abstract Ranked number three in the retail market Wal-Mart has enjoyed much success with overseas profits raves Global 500. The goal of saving people money has always been Wal-Mart’s intention but profits are suffering in today’s American economy. Wal-Mart was founded on the goal and philosophy of providing the lowest price to its consumers however, legal and political environments of certain countries may dictate an organizations way of thinking in terms of investments, operating modes, risks, and resources contends Daniels, Radenbaugh, & Sullivan, (2011). This paper will discuss the company’s global issues, market and legal systems,
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.