Swot Analysis of Xiaomi

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| | |SWOT Analysis of Xiaomi Inc. | |Word Count: 1698 (exclude reference list) | |Faye Xuefei Wang | |2014-9-14 | Contents 1. Company and Industry Overview 2 2. Xiaomi SWOT Overview 4 3. SWOT Analysis in Details 5 3.1 Strenths 5 3.2 Weaknesses 7 3.3 Opportunites 8 3.4 Threats 9 4. Conclusion and recommendation 11 5. Reference List 13 1. Company and Industry Overview Xiaomi Technology Co., Ltd (Xiaomi), the sixth biggest smartphone maker in the world, is a leading electronic company with breakneck rate of growth headquartered in Beijing (Stone, 2014a). Founded in 2010 by the Chinese angel investor, Lei Jun, Xiaomi runs a wide range of businesses covering from smartphones, tablets, HDTVs, wifi router to portable chargers, and targets at low-income groups with reasonable prices (Stone, 2014a). Xiaomi is unique in its business model. The company spends only a little on advertising but utilizes social media to transfer information, and sells only online (Stone, 2014b). In 2013, Hugo Barra, the ex-Vice President of Android Product Management at Google, joined Xiaomi in charge of global expansion. As a leader responsible for Xiaomi’s operation in all markets outside Mainland China, he explored potential overseas markets such as India, Russia and Indonesia (Swisher, 2013). With those efforts, Xiaomi achieved a major rise in its sales. The smartphone shipments in 2013 were estimated to have reached 18.7 million through the

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