Swot Analysis Of Nike And Implication Of Market Forces On 4 Ps Of Nike

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ASSIGNMENT OF MARKETING SWOT ANALYSIS OF NIKE AND IMPLICATION OF MARKET FORCES ON 4 Ps OF NIKE SUBMITTED TO: ANUMEHA JHA SUBMITTED BY: SHISHIR SOURABH Q 1902 M.B.A (Hons.) A 21 Nike was founded in 1964 by a track coach named Bill Bowerman and track runner Phil knight. They started with the name blue ribbon sports, and went public in 1980 with their new name NIKE, which came from the mythological winged goddess of victory. Their motto is that if you have a body you are an athlete, and this company makes sure to provide as each athlete with the equipment they need to thrive. While this company has proven itself to be very popular all over the world it has its weakness and threats along with their opportunities and strengths SWOT analysis of Nike Strengths Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total revenue exceeded 16 b. USD Employs more than 30.000 people worldwide; Owns strong marketing strategy under Nike brand that assumes the involvement of world top-class athletes and sportsmen in Nike’s ‘Just do it’ advertising campaigns; Operates a chain of Niketown retail stores; Leads its international business operations through acquisitions and re-branding: Converse Inc, 2003; Starter athletic clothing, 2004; Umbro, 2008; Nike’s premium brand is used to manufacture and promote a wide variety of products for all types of sport-oriented and leisure activities; Manages the US premier training program SPARQ Training Program;

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