Riordan Strategic Plan Team C MGT/498 November 20, 2013 Instructor Riordan Strategic Plan Strategic planning is necessary for a company’s growth and success. Businesses clearly must define company goals and conduct extensive research to get a grasp of industry trends, which allows them to take advantage of available business opportunities. They can achieve this by carefully analyzing a particular business industry, and an honest assessment of their company's strengths and weaknesses in meeting the needs of the industry. The strategic plan will allow Riordan Manufacturing to focus on a particular niche in the marketplace, which makes sales, advertising, and customer management more effective. The plan allows
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
I will describe each factor and how it relates to Cablevision. In the industry environment, I will discuss different competitors that have similar products and services as Cablevision, develop a strategy that covers everything from threat of entry, economies of scale, to product differentiation. “The operating environment, also called the competitive or task environment, comprises factors in the competitive situation that affect a firm’s success in acquiring needed resources or in profitably marketing, its goods and services. Among the most important of these factors are the firm’s competitive position, the composition of its customers, its reputation among
Identify the main reasons for reviewing working methods, products and / or services in a business environment. • Ways of working – Ways to improve performance and obtain feedback and move the business forward • Products and services provided – These need to be reviewed as the market place is fast pacing and constantly changing. Its important to do the above so that business keeps up to date with the current market. 2. When a business is going through change: a) Describe the different types of support that people may need.
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
If the company engages an operational product planning tactic interconnected with a vast quality progression that focuses on market needs and customer needs, the company will succeed with new products in the current market. A further quality procedure for BJB Manufacturing Company would be to make sure successful product proposals are generated through consultations through corporate management, and manufacturing groups. This is done because groups will have important product information that can help other group’s complete individual sections of the business plan. It is vital that each section of BJB Manufacturing Company comprehend the company intentions and product course so that the company can design product plans, merge quality procedures, and adhere to planned practices.
According to Manoski (2002, p. 1), “R&D strategy is both an input to and an outcome of the business strategy. In its preliminary state it provides a key basis for the identification, evaluation and selection of business opportunities and therefore, a set of options for the direction of a business.” Riordan presently uses a research and development strategy; however, with some fine-tuning, the organization could discover trends beyond its current domestic and China focus by expanding into other international areas. By expanding its horizons, Riordan may discover other needs the organization is not meeting or ways for improving existing products. The latter part of this strategy provides the framework necessary for execution of this strategy in alignment with the differentiation
Business Plan A well documented business plan can provide tremendous value to the organization by detailing the business goals for your intended audience. By definition a business plan is “a plan for the business, clarifying why it exists, who it exists for, what products and services it provides these client groups, how it intends to develop and deliver these products and services, and where it is headed” (Business Plan, n.d.). Business plans are used to start new businesses and to grow existing businesses. They can be geared towards internal audiences (staff) and external audiences (investors, suppliers, lenders, and so on). They provide a rationale for the business, its service(s) or product(s).
Building an organization by grouping jobs into work units and allocating resources C. Identifying business functions and mobilizing leaders D. Being flexible and responsive towards customer needs and the competitive environment Correct! The correct answer is: D. A dynamic organization is, “flexible and adaptive, particularly in response to competitive threats and customer needs” (Bateman & Snell, 2011, p.16). 15. For today’s managers, the organizing function requires a higher focus on which of the following? A.