Swot Analysis Of Hilton Hotel

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SWOT Analysis of Hilton Hotels HHC, like all major hotel corporations, is continuing to recover from the events of September 11th. This tragic human event also delivered a financially devastating blow to the travel industry as a whole and to the hotel industry in particular. In order to fully recover and thrive in the coming years, HHC must assess its overall all strengths and weaknesses as it moves forward through the new millennium. The following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation. Strengths • Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel, hospitality and gaming industry • HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix • HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses • HHC may be two narrowly focused making it vulnerable to a downturn in the global economy and other world-wide catastrophes that could limit global travel such as the bird-flu and a significant terrorist strike • HHC may be vulnerable to workers’ strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities • HHC should offer an array of distinctive and specialized services to the high end guests and high rollers such as • Wedding planning & hosting • Spas that specialize in personal services • Personal trainers • HHC should look to expand into or acquire a cruise line • A cruise ship is little more than a hotel that floats this would essentially match what it currently does with its leased properties • Gaming activities would escape regulation, etc. • Take advantage of emerging markets, especially with

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