# Swot Analysis Of Aj Davis

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Course: Math 533 Course Project A Introduction The company in this course project is called AJ DAVIS and it is department store chain. AJ Davis has many credit customers and wants to find out more information about these customers. A sample of 50 credit customers was used and the following variables provided the data. 1. Location (rural, urban, suburban) 2. Income (in \$1,000's—be careful with this) 3. Size (household size, meaning number of people living in the household) 4. Years (the number of years that the customer has lived in the current location) 5. Credit balance (the customers current credit card balance on the store's credit card, in \$). The Variables 1) Location LOCATION Count Percent CumCnt Rural 13 26.00…show more content…
In short the majority of AJ Davis customers are Urban dwellers. In addition a Pie-Chart below depicts the same data. 2) Income Based on the histogram above which used a sample of 50 customers from AJ Davis store the mean income is about \$45.650 and it follow a normal curve or has what we call the bell curve. Descriptive Statistics: household size Variable N N* Mean SE Mean StDev Minimum Q1 Median Q3 household size 51 0 4.431 0.357 2.548 1.000 2.000 4.000 7.000 Variable Maximum household size 8.000 From a sample of 50 customers the average household is 4.4 and also the median household is 4. The maximum household is 8 and the minimum is 1. The mode is 4,6 and 7. This graph does not follow the normal bell-curve. It is actual an inverse of the normal curve. Pairing Income vs Credit Balance Descriptive Statistics: Income (\$1000), Credit Balance Variable N N* Mean SE Mean StDev Minimum Q1 Median…show more content…
Household side depicted by the red dots follow an inverse of a bell-curve whereas the dots indicating income does follow a normal curve. Descriptive Statistics: Credit Bal, Size Variable N N* Mean SE Mean StDev Minimum Q1 Median Q3 Credit Bal 50 0 4124 133 947 2047 3257 4253 4925 Size 50 0 4.431 0.357 2.548 1.000 2.000 4.000 7.000 Variable Maximum Credit Bal 5861 Size 8.000 Based on the results of pairing Credit balance and Household size the graph indicates that family size of between 4 and 8 do have the large credit balance. The family size of 8 has the largest credit balance followed by that of 7 and six respectively. Family size of between 2 and 3 have smaller credit balances with that of two family members having the smallest. The mean credit balance from the 50 customers is \$4124 and the minimum balance is \$2047 while the highest is