First, under the leadership of Steve Jobs, Apple was able to establish and reach new heights in their niche. According to Ferrell and Hartline, “Apple has excelled in both leadership and operations. One of the company’s most important resources is its employees, and the company has effectively recruited, trained, and compensated employees to create loyalty” (Pg. 327). Organizational structure and leadership can make or break any company, they are essential to the proper management of companies.
Initially making them the highest ranked in technology of their times. Companies often question how they would go about globalizing and succeeding in an establishment that has potential growth within the company. Apple Inc. began globalizing by integrating their worldwide strategy, not only in their products, design,
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
JONES BLAIR CASE ANALYSIS: Jones Blair Case Analysis 450 June 24, 2011 Jones Blair Case Analysis The Jones Blair executive team was faced with keeping the company profitable during a time when competition is growing and slow growth of sales. The executives must agree on the best marketing efforts to a specific target in order to maximize profit. Jones Blair mostly deals with customers looking for a high end product. They strive to produce top quality coatings by continually researching and developing new solutions. This is the main reason for Jones Blair product to be the highest priced product on the market.
Apple operates in an industry where the latest and greatest is old news by mid next month. There are constant changes which lead to huge dollars being spent to stay ahead of the competition. Apple has been successful as of late developing and introducing products that are wanted in the market place. They are extremely successful in creating a buzz around their products and a demand for the products which allows them to keep the prices high. One of the biggest challenges that Apple is facing is the compatibility to other computers and devices.
In 1980, Apple launched its initial offering (IOP) of stocks to the public, a stride that gave Apple a huge success. (Harrison and Rose 1998) Apple Computer Inc. is known for its innovative and proprietary hardware and software and has made great achievements in recent years. In 2009, a study by Qumer (2009) revealed that, Apple topped Fortune Magazines’ most admired companies list for the second consecutive year and also has received a top rank in innovation and people’s management. In the same year, it was reported that Apple posted revenue of $8.34Billion and a net profit of $1.23Billion (Qumer 2009). On the 24th of June 2010, Apple launched its new product, iphone 4 and barely four days after the launch has
Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons. They’ve constructed a new deal with Verizon
The company had boosted its market share from 0.6 percent in 2003 to an estimated 2.8 percent in 2011, which compared quite favorably with Nike's industry-leading market share of 7.0 percent and the 5.4 percent share of second-ranked adidas.1 Founder and CEO Kevin Plank believed Under Armour's potential for long-term growth was exceptional for three reasons: (1) the company had built an incredibly powerful and authentic brand in a relatively short time, (2) there were significant opportunities to expand the company's narrow product lineup and brand name appeal into product categories where it currently had little or no market presence, and (3) the company was only in the early stages of establishing its brand and penetrating markets outside North America. COMPANY BACKGROUND Kevin Plank honed his competitive instinct growing up with four older brothers and playing football. As a young teenager, he squirmed under the authority ofhis mother, who was the town mayor of Kensington, Maryland. When he was a high-school sophomore, he was tossed out