Swot Analysis Example

816 WordsApr 5, 20134 Pages
SWOT Analysis Marketing 1030 Professor Ledesma Group Members: Mollie Lyon Chelsea Hopkins Oswaldo Rosas Sanchez Ardell Rainwater Jessica Williams 03/06/2013 MY GROCERY 03/06/2013 MY GROCERY page 2 Company Overview MyGrocery takes the mundane and stressful task of grocery shopping into a simple, enjoyable activity! By placing orders through our app or online, customers are able to save time to enjoy the things that really matter in life, rather than wasting mass amounts of time doing tedious grocery shopping. Owners and Employees MyGrocery is owned equally by Mollie Lyon, Chelsea Hopkins, Oswaldo Rosas Sanchez, Ardell Rainwater, and Jessica Williams. At the groundbreaking stage of the company, MyGrocery will be primarily run by its owners. However, we do plan on hiring at least two technology experts to assure our website and app both run smoothly to create an easy-to-use platform with limited technical difficulties. We will be coordinating directly with the grocery store and their employees, so our employee count will stay low and eliminate direct cost to the company. Owner Stocks in MyGrocery Mollie Lyon Chelsea Hopkins Oswaldo Rosas Sanchez Ardell Rainwater Jessica Williams Ownership Percentage 20% 20% 20% 20% 20% Location and Business Hours MyGrocery headquarters will originate in Oswaldo’s home office to save on our starting overhead. MyGrocery will start locally in the Harmon’s located at 135 E 100 S, Salt Lake City, UT. We choose this location due to the fact that it is in an upscale area of the city that receives a lot of traffic. Over time, we will move to provide services in other stores throughout Salt Lake City and eventually grow to additional locations. Customers can place orders 24 hours a day, 7 days a week through our convenient app and/or website. However, pickup times will be during the normal business hours for the

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