Macs are Better than PCs In the last five years, the company of Apple has grown from 60.5 to 323.3 billion dollars, more than a 430 percent increase. During that same time period, Microsoft’s increase was only nine percent (Gary Ng). Most PC users are only biased, to their opinions against Macs, because they have no knowledge of them. It is important, before taking any side of an argument, to do research on the products being discussed. After research has been performed, it is clear that Macs are the better choice computers to own.
(Exhibit). Whereas, the preceding marketing campaign, launched in October 2007 was unsuccessful to create the buzz to attract 10,000 subscribers and awareness for companies who were willing to advertise on Blue Orb’s website. The freeware/advertising-based revenue model for SwitchBlade did not achieve its goal. Thus, Mike Bowers (CMO) and Pete McAlindon (CEO) at Blue Orb are now considering a new marketing campaign for its first time SwitchBlade Pro paid subscription model. It is known that out of 70 million console and PC video game players
Virgin Mobile USA is a cellular phone company about to launch their product. A team assembled and began to address challenges faced as a new cellular provider in the American market. For instance, the market was over saturated, seemingly mature and highly competitive with six national carriers, and an industry penetration of almost 50% with 130 million subscribers (McGovern, 2007). However, market penetration was considerably lower for consumers aged 15-29 because competitors had failed to reach this segment (McGovern, 2007). There are some problems associated with low market penetration for younger market segments that Virgin Mobile USA is to consider.
Apple Inc. (formerly Apple Computer) has always been said to be a forward thinking company with a reputation for innovation (Linzmayor 2004). Initially involved with the ‘Macintosh’ (or ‘Mac’) computer, the company found fierce competition from rivals Microsoft. The company, facing declining sales, needed to find a new revenue stream. Since the introduction of the MP3 player, the digital music player has been a highly competitive market with large multinational corporations like Sony, Samsung, Philips etc. all major players in the field.
(Muchmore, 2012) “Lowering PC software piracy by 10 points over four years would create 600,000 additional new jobs worldwide.” (PC SOFTWARE PIRACY POSES CHALLENGES TO CYBER SECURITY, 2009) KIDDER’S NINE STEPS – Individual vs. Community Step 1 – Recognize that there is a moral issue. Although the piracy rates in the current years have slowly decreased, nearly 42% of all software is pirated throughout the world causing fewer IT jobs. Because of those reasons, software piracy is a moral issue. Step 2 - Determine the actor (whose moral issue is it?). The moral issue is the individuals because the person’s actions are not ethical.
Based on this Apple develop iTunes which was an inexpensive but a legal way for customers to download and listen to the song they wanted. The customer now used their iPod to download from iTunes; both products were Apples so they have now cornered the market. The first phase is the introductory phase where the product is introduced into the market place. When Apple Inc. introduced
the wrong turn HP had high hopes that its TouchPad could catch up to Apple's iPad in the tablet marketplace. But after putting the device out for $499, the company saw few sales. HP then slashed the price by $50. Still, no sales. Next, a $100 discount arrived at retail stores, yet still, the TouchPad couldn't touch the iPad.
This also made digital music affordable to the consumer who may have resorted to illegal downloads in the past which in turn ensured that the music industry was getting paid for their product as well. The 99 cents per song download provided for 70 cents to be paid to the record companies and the remainder (29 cents) was Apple profit. By August 2005, some of the larger record companies felt that their product was underpriced and requested that flexible pricing be instituted. Music executives felt that Mr. Jobs did not have any incentive to raise prices because it would affect the sales of his Apple MP3 devices (Brickley, Smith & Zimmerman, 2009). However, this was not a shared opinion by all, the fear was that the market might not be stable enough to survive a price increase when illegal downloading was rampant among file swapping sites.
Also, their competitors are developing software outside the US, which is lowering the competition’s cost. Major software developers are developing competing platforms at the expense of the Bernoulli, which in turn is hazardous to Working’s market share. Another problem for the company is their PDA is “behind the times” and a “drain on the rest of the corporation.” According to Ms. Sobiesk, Bernoulli lab will need $18 million of upgrades to compete and regain market share. However, Stewart Workman, CEO of Working Computers, believes the funds would be better if used to rebuild market share in computer sales. Data Analysis Looking at the cash flow of the division (with and without the investment): A capital
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.